Mon-Fri 6AM-7PM • Sat 8AM-2PM • Sun 10AM-2PM
11151 Horseshoe Way, Suite 28, Richmond

The BIM Experience


When you surround yourself with people who inspire you to be great, you discover motivation you didn’t know was there. You suddenly understand that EVERYONE has to fight to get where they want to be, and you find inspiration to just keep pushing yourself toward your goals.

Andrea Lawson

What is the BIM Experience?

The BIM Experience is the cultural environment that you will step into when you first come to the Balance In Motion studio.

These are some of the words that our amazing clients have used to describe it.

Hover over each tile to read more!

We always put YOU first – tailoring a program based specifically around YOUR needs and YOUR body so you can achieve goals you never thought possible while keeping you free from injury.
We teach you how to do each exercise THE RIGHT WAY so you never feel unsure or left behind. Our coaches are always there for YOU, whether you need a boost or have a question. We want you to succeed.
The BIM community is welcoming, friendly and totally NOT intimidating like everywhere else. We embrace the differences in every person who joins our family, and we foster an environment that makes everyone part of something bigger - achieving true fitness and overall health.
As soon as you walk into our studio we consider you family. We work hard but we don’t take ourselves too seriously. Our coaches make sure you feel at home before we get to work, and we’re with you every step of the way.
We understand the motivation to exercise is hard to find. Our coaches inspire you to embrace the hard work it takes to get fit and healthy, and also have fun at the same time. We make your workout easier by showing you how to efficiently direct your time and energy toward a guaranteed outcome, and we celebrate the milestones along the way.
No matter your mood when you enter our studio, you’ll always leave with a smile. From our coaches and clients to the gym dogs who hang out in our foyer, BIM is known for its warm and positive energy.

Client Testimonials

  • Andrea is a delight to work with. I have had lower back and posture issues that required visits to the physio every couple of months for the last 20 years. Andrea got me off my “old school, weights and machine” workout and developed a program for me that focused on my core. Every exercise is well thought out and purposeful, and her assessment is much more detailed than anything that I have experienced before.

    I would not hesitate to recommend Andrea for injury rehabilitation, ergonomic analysis, sports specific training, or general training for overall wellness.

    Dick Simmonds
    BIM client
Have a question? Contact us! We’d be happy to answer it.